![](https://cdn.myportfolio.com/77bd7f6f-64ab-472c-84b0-96117fea84b4/83d5ea22-e1f4-4040-89c9-88ef9cfda8b0_rw_1920.jpg?h=890f15ab7b7186b1c7120862cd059efe)
The idea behind Screws logo was to incorporate a visual play on words with the logo image and the logo type; the store name being Screws and the tool that is used for them- a screw driver.
The color palette was chosen as a statement opposing the cliché regarding tool branding catering to men However, the design allows any color choice if in the future it wanted to be changed.
![](https://cdn.myportfolio.com/77bd7f6f-64ab-472c-84b0-96117fea84b4/f350ce70-2a2b-4af2-9101-e758e46d3130_rw_1920.jpg?h=21d9657f81592c276771bfc1062bf32e)
Screws The Tool Shop Logo and Stationary Mockup
Adobe InDesign, Photoshop
2019
Adobe InDesign, Photoshop
2019