The idea behind Screws logo was to incorporate a visual play on words with the logo image and the logo type; the store name being Screws and the tool that is used for them- a screw driver.
The color palette was chosen as a statement opposing the cliché regarding tool branding catering to men However, the design allows any color choice if in the future it wanted to be changed.
Screws The Tool Shop Logo and Stationary Mockup
Adobe InDesign, Photoshop
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